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Research interests
My research centers on examining the consumer search process of high-ticket items. I am interested developing machine learning techniques for inference of consumer perceptions, preference dynamics, and decision heuristics. I have published research exploring automobile purchase decisions using incentive compatible unstructured elicitation, complexity controlled optimization, and adaptive decompositional tasks. I am currently studying the role of sales agents in the search process when preferences are learned/constructed (as opposed to static). Additionally, I am developing natural language processing tools to understand dynamics of brand perceptions, particularly in response to negative brand events. |
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E-mail: dariasil@mit.edu
Phone: (786) 459-1635
Address: MIT Sloan School of Management 100 Main Street, E62-582 Cambridge, MA 02142
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Contact information |
